Multi Channel Marketing and Integrated Campaigns Lead, Atlassian

Multi Channel Marketing and Integrated Campaigns Lead

Atlassian

Location:

United States, San Francisco

Category:

-

Contract Type:

Employment contract

Salary:

Not provided

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Job Description:

As the Multichannel Marketing and Integrated Campaigns Lead, you will play a pivotal role in orchestrating and optimizing our marketing efforts across various channels—digital, social, email, events, community, content syndication, paid media, SEO, and more. You will own the strategy, execution, and performance measurement of campaigns aimed at driving product adoption, nurturing leads, and building lasting customer relationships.

Job Responsibility:

Develop, manage, and optimize marketing campaigns across multiple channels
Collaborate with Growth, Product Marketing, and Sales teams to analyze performance metrics, track KPIs, and identify growth opportunities
Design and execute product-led acquisition campaigns
Ensure all campaigns across various channels are integrated, consistent, and cohesive
Leverage insights and segmentation techniques to reach the right audience
Design, implement, and analyze A/B tests to optimize campaign performance
Work closely with Product Marketing, Data Science, Core Machine Learning, and other teams

Requirements:

Deep understanding of Atlassian and its flywheel motion for its suite of self-serve products
Experience in developing, managing, and optimizing marketing campaigns across multiple channels (paid search, paid social, SEO, content marketing, email marketing, partnerships, and more)
Ability to collaborate with Growth, Product Marketing, and Sales teams to analyze performance metrics, track KPIs, and identify growth opportunities
Capability to design and execute product-led acquisition campaigns
Skills in audience segmentation and targeting
Proficiency in designing, implementing, and analyzing A/B tests
Excellent collaboration skills with cross-functional teams

What we offer:

Health coverage
Paid volunteer days
Wellness resources
Bonuses
Commissions
Equity

Additional Information:

Job Posted:

March 20, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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