Partner Marketing Manager - Managed Service Provider (MSP), 1Password

1Password

Location:

United States; Canada

Category:

-

Contract Type:

Employment contract

Salary:

100000.00 - 140000.00 USD; CAD / Year

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Job Description:

We’re seeking a strategic and results-driven partner marketing leader to drive recruitment, enablement, and growth across the Managed Service Provider (MSP) channel and other strategic channel partners. In this role, you’ll leverage your expertise in partner marketing and channel development to design and execute impactful programs that attract, onboard, and empower partners to deliver measurable business outcomes. Reporting to the Sr. Manager of Channel Marketing, you will work closely with 1Password’s partner sales, global marketing, product marketing, and cross-functional teams to create campaigns that drive partner success and revenue growth.

Job Responsibility:

Partner Recruitment & Growth: Develop and implement marketing programs to attract, onboard, and enable MSPs and other channel partners, driving partner engagement and activation
Joint Marketing Programs: Plan, design, and execute co-marketing initiatives, including to-partner and through-partner campaigns leveraging digital channels, events, and tailored content to drive demand generation, lead conversion, and revenue
Content Creation: Collaborate with internal teams to develop tailored marketing collateral such as whitepapers, blog posts, and webinars to support partner success
Partner Event Support: Support the design and onsite execution of 1Password sponsorship for MSP and channel-focused events, in collaboration with the Director of Field & Corporate Events
Enablement & Training: Partner with the Enablement team to create and deliver training materials and activation resources for both internal teams and partner sellers
MDF Management: Oversee the Market Development Funds (MDF) program, ensuring efficient allocation, ROI tracking, and compliance with program guidelines
Performance Analysis: Measure the effectiveness of partner marketing programs, provide actionable insights, and report results through dashboards and summaries
Stakeholder Engagement: Build and maintain strong relationships with internal teams and external partners, ensuring alignment on priorities and consistent communication of goals
Some travel will be required for this position

Requirements:

6+ years of B2B MSP partner marketing experience, preferably within the SaaS or cybersecurity industry
Strong project management, and organizational skills with a track record of managing budgets, and multiple priorities
A self-starter with a hands-on approach and entrepreneurial mindset who thrives in a fast-paced, collaborative environment
Proven success in managing strategic partnerships and implementing successful marketing programs
Deep understanding of partner demand generation, partner field marketing and partner event management
Strong interpersonal and communication skills with the ability to build relationships with partners and internal stakeholders
Proficient in leveraging analytics to measure campaign performance, optimize strategies, and demonstrate ROI
Expertise in developing co-marketing strategies and managing cross-functional teams

What we offer:

Maternity and parental leave top-up programs
Wellness spending allowance
Generous PTO policy
Company-wide wellness days off scheduled throughout the year
Wellness Coach membership
Comprehensive health coverage
Company equity for all full-time employees
Retirement matching program
Training budget, 1Password University access, and learning sessions
Free 1Password account (and friends and family discount!)
Paid volunteer days
Employee-led DEIB programs and ERGs and ECGs
Fully remote environment
Peer-to-peer recognition through Bonusly

Additional Information:

Job Posted:

March 26, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Partner Marketing Manager - Managed Service Provider (MSP)