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The Pharma Marketing Manager is responsible for leading the marketing strategy and execution for Baxter’s pharmaceutical portfolio in the DACH & NL region. Responsibilities include adapting global strategies to local markets, budget management, vendor and congress coordination, market research, and stakeholder engagement. The role requires strategic thinking, strong project management skills, and cross-functional collaboration.
Job Responsibility:
Working on new Business Cases and support of product launches
Develop and implement marketing strategies and brand plans for anaesthesia, specialty injectables, and oncology products
Adapt global marketing strategies to the specific needs of the DACH & NL market
Create, manage, and localize marketing materials in collaboration with internal and external stakeholders
Full budget responsibility for assigned brands, ensuring cost-effective resource allocation
Monitor key performance indicators (KPIs) and adjust strategies to optimize market impact
Vendor & Congress Management
Conduct in-depth market research to identify customer needs, competitive landscape, and growth opportunities in the DACH & NL regions
Work closely with sales and medical teams to align marketing strategies with market demands
Work closely with Regulatory, Sales, Medical Affairs, and Market Access teams to ensure compliance and alignment with business objectives
Engage with key opinion leaders (KOLs) and industry stakeholders to strengthen brand positioning.
Requirements:
Degree in Marketing, Business, Life Sciences, or a related field (MBA preferred)
Minimum 5 years of experience in pharmaceutical or medical device marketing within the DACH & NL markets
Strong understanding of the pharmaceutical and hospital market dynamics in DACH & NL
Experience with anaesthesia, specialty injectables, or oncology products is preferred
Proven track record in budget management, vendor coordination, and event planning
Excellent stakeholder management and ability to work cross-functionally in a matrix environment
Fluent in German & English
Dutch and/or French proficiency is a strong advantage
Strategic mindset with a hands-on approach
Strong project management skills with the ability to handle multiple priorities
Excellent communication and negotiation skills with internal and external stakeholders
Ability to work independently while collaborating effectively in a team setting.
Nice to have:
Dutch proficiency
French proficiency
Experience with anaesthesia, specialty injectables, or oncology products.
What we offer:
Professional development opportunities
Competitive remuneration packages
Flexible workplace policy (minimum 3 days a week onsite)
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