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We are seeking a PR Manager to join our North America Communications team. In this role, you will drive impactful PR strategies that elevate KAYAK's brand across both B2C and B2B media landscapes. The position involves analyzing data and identifying trends to craft compelling narratives; capitalizing on breaking news and social media trends through newsjacking initiatives; delivering results across diverse media channels; managing multiple high-priority projects in a fast-paced environment; developing and executing PR plans; overseeing external PR agencies; analyzing data trends for media outreach; managing media relations and inquiries; creating compelling content and narratives; collaborating with cross-functional teams and global counterparts; analyzing PR campaign success, and providing strategic counsel to senior executives.
Job Responsibility:
Develop and Execute PR Plans: Design, implement, and manage public relations plans aligned with business objectives, ensuring consistent messaging across all media channels
Agency Management: Oversee and manage relationships with external PR agencies, ensuring alignment with internal strategies
Data-Driven Pitching: Analyze data trends, identifying newsworthy insights and proactively developing data-driven pitch opportunities for media outreach
Media Relations and Outreach: Build and maintain strong relationships with key media contacts, influencers, and industry partners to secure high-level media placements and manage media inquiries
Content Creation and Messaging: Develop compelling narratives, including press releases, pitches, briefing docs, etc. that effectively communicate the brand's message
Team Leadership and Collaboration: Collaborate with cross-functional teams such as North America marketing and global counterparts, and provide strategic counsel to senior executives
Analytics and Reporting: Work with our external PR agency on monthly reports
Maintain and analyze PR analytics tools to measure campaign success, track media coverage, and provide actionable insights to stakeholders
Project Management: Oversee multiple projects simultaneously, ensuring timely completion and alignment with business goals and objectives
Collaboration with Global and Internal Teams: Work closely with global counterparts and internal comms team to ensure cohesive messaging and leverage international opportunities for brand growth
Requirements:
5-8 years experience in Consumer PR and B2B media relations experience with confirmed results
Travel, Tech, and/or Hospitality PR experience is desired but not required
Track record of successfully executed media strategies and PR campaigns
Loves numbers
data is at the heart of all we do
Excellent written and verbal communication skills
Loves news-jacking, identifying and completing ambitious storytelling opportunities
In-depth understanding of existing and emerging social platforms (experience in both traditional and digital PR tactics utilizing social media is a plus!)
Experience leading campaigns from conception to execution
Positive relationships with consumer, travel, tech, and lifestyle media outlets
Strong writing, editing and messaging skills
Nice to have:
Travel, Tech, and/or Hospitality PR experience
What we offer:
Generous paid vacation
Day off on your birthday
Company-matched retirement plans
Company-wide week off each year
Work from (almost) anywhere policy
Health, dental, and vision insurance plans
Flexible Spending Accounts
Headspace Subscription
Company-paid therapy sessions through SpringHealth
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