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The Product Marketing Manager will work with marketing and technology teams to lead the product marketing initiatives and rollouts, supporting sales. The Product Marketing Manager will be communicating across multiple disciplines - both written and verbal. Product Marketing Manager will be identifying features, benefits, and value propositions for each new product, working with the sales teams to strategize end goals. Product Marketing Manager will be leading meetings and uncovering opportunities in multiple client channels. Product Marketing Manager will be the liaison between product and marketing teams to create marketing materials, website projects, email campaigns, etc.
Job Responsibility:
Lead product marketing initiatives and rollouts
Communicate across multiple disciplines
Identify features, benefits, and value propositions for new products
Strategize end goals with sales teams
Lead meetings and uncover opportunities in client channels
Liaise between product and marketing teams to create marketing materials, website projects, email campaigns, etc.
Requirements:
Experience in product marketing - at least 5+ years of experience
Experience working within a CMS and email automation tools like SF Marketing Cloud
Good communications, writing internal and external descriptions and presentations
Results-driven examples of product initiatives or projects the candidate was involved in
Technology, SAAS, financial and/or banking is a plus
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