Product Marketing Manager, Cogoport

Product Marketing Manager

Cogoport

Location:

India, Gurgaon

Category:

-

Contract Type:

Employment contract

Salary:

Not provided

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Job Description:

As a Product Marketing Manager, you will be responsible for managing, testing and implementing conversion points in the marketing funnel. Cogoport is a multinational company in hyper-growth mode, recognized as a high-growth company in the Asia-Pacific region. This role involves preparing communication materials, conducting marketing activities, defining customer journeys, segmenting customers, and using the right channels to improve retention and growth.

Job Responsibility:

Prepare communication materials for field sales such as leaflets, presentations, and product features for customers
conduct online and offline activities to increase awareness of product offerings amongst target customers
coordinate with the COE Team for execution
increase conversion and wallet expansion to increase revenue multifold
define customer journey on the platform and ensure communication is sent based on customer behaviour
improve customer journey on the platform
segment customers based on behaviour, size, geography and devise strategy and communication plan to target customers
utilize the right channels to drive conversion and improve retention of the target segment

Requirements:

BA/BS or equivalent working experience
2+ years of product marketing experience in a B2B company (preferably app or similar tech)
experience with web analytics, A/B testing, and inbound marketing tactics
proficient in using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile leads
organized and structured but flexible to the fast-paced environment of a startup
hands-on approach with a track record in helping app businesses launch products and improve post-install KPIs such as retention and revenue
good project management and communication skills, with the ability to work with multiple stakeholders
critical thinker and problem-solver
strong time management and project management skills

What we offer:

As per market standards

Additional Information:

Job Posted:

March 26, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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