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Atlassian is seeking an experienced Senior Account Based Marketing (ABM) Strategist to join its Global Account-Based Marketing and Regional Demand Generation team, within the Demand, Campaigns, and Operations (DCO) organization. The ideal candidate is a creative and data-driven marketer with a proven track record of creating high impact, innovative ABM campaigns to engage decision-makers within key accounts. As a Senior ABM Strategist, you will play a vital role in partnering with our AMER Strategic Sales Team. This position involves collaborating closely with Account Executives (AEs), Sales Development Representatives (SDRs), and sales leadership to drive revenue growth within Atlassian's Strategic accounts in the AMER region. In this role, you will report to the AMER ABM Team Lead.
Job Responsibility:
Be the primary relationship lead for AMER Strategic Account Executives (AEs) Leaders and Sales Development Representatives (SDRs) Leaders
Lead strategy development by providing valuable insights and recommended actions for AEs and SDRs
Collaborate closely with the Sales team to create and manage omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
Partner with Field Marketing and Partner Marketing to enhance the effectiveness of account-based marketing initiatives, including high-touch events and executive roundtables
Maintain consistent and effective communication on insights, challenges, and successes with Sales and Account-Based Marketing (ABM) Leadership
Collaborate with Product Marketing Managers (PMM) to relay feedback on content and programs
Requirements:
10+ years of marketing experience, with 3+ years of Account Based Marketing experience in a high-growth environment
Proven experience with owning, executing and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events and more
Strong track record developing outbound programs in partnership with sales
A data-driven mindset with the ability to translate insights into strategic actions that enhance revenue
Experience working with sales/marketing and ABM platforms such a Salesforce, Marketo, Demandbase, CommonRoom Outreach, Zoominfo, TechTarget Priority Engine, Reachdesk, Folloze, 6sense, etc.
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