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The Marketing Measurement team's mission is to improve KAYAK's ability to measure the efficiency of marketing efforts. This role works closely with marketing leaders to make better data-informed strategic marketing decisions.
Job Responsibility:
Manage into end to end experimentation from formulating hypotheses, experiment design to collecting right data, doing power analysis to finally then implementing and analyzing experiment results
Support in the initiatives towards building a robust framework for efficiently creating and evaluating creative, bidding and landing page experiments
Develop new models and advanced analytics techniques to measure and optimize the marketing spend in a robust manner
Support the development of less senior scientists, collaborates with team members to assure timely delivery of high-quality work
Build standardized and scalable solutions, and lead from front in setting up the best practices
Requirements:
Advanced degree (Masters, PhD) in Data Science, Statistics or a related field
Extensive experience with data manipulation and extraction using relational databases (SQL)
Ability to write high quality, scalable, maintainable code (Python, R)
Strong story-telling and presentation skills to understand and communicate in the language of business partners, mostly within Marketing
Strong foundation in experimentation methods and causal inference techniques
Experienced in marketing science measurement methodologies like Causal impact, geo-lift on Google, and Marketing mix models
Proactive work style, needing minimal guidance and demonstrating good judgment
Has a keen sense of success criteria and demonstrates success through end-to-end QA. Independently adheres to strong testing and validation principles
Passionate about large data sets in marketing, finance, and economics. Skilled in paid marketing data, time-series analysis, econometrics, and regression models
What we offer:
Work from (almost) anywhere for up to 20 days per year
Company-paid therapy sessions through SpringHealth
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