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Email marketing is an integral part of Snappr’s marketing strategy, and you will have the opportunity to further develop Snappr’s existing email marketing strategies by optimizing existing email campaigns and implementing new strategies that ultimately make an impact on Snappr’s growth.
Job Responsibility:
Manage end-to-end email marketing for Snappr’s self-service product
Design, manage, and optimize automatic email marketing campaigns which include: welcome series, abandon cart, and nurture campaigns
Manage seasonal promotional email campaigns
Optimize email performance with A/B testing for deliverability and conversion rate
Create and maintain weekly reporting on email performance
Maintain Snappr’s subscription list including identifying potential buyers and which subscribers to sunset
Requirements:
At least 2 years of experience working with email marketing systems such as Vero, SendGrid, and similar software, to create, manage, and optimize email marketing campaigns
Proficiency using drag-and-drop and HTML email builders, and design software such as Canva, Figma, and Adobe Photoshop
Strong copywriting skills to create compelling email content and strong calls to action
Proficiency in data analysis tools such as Google Analytics and ability to analyze performance data to guide strategy and make data-driven decisions
Understanding of how email marketing integrates with broader digital marketing strategies
Excellent organizational and project management skills to handle multiple campaigns simultaneously
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