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The Senior-level Product Strategy and Development Manager/Director (PSD) drives profitable growth through strategic product development, innovation, and market expansion. Responsible for end-to-end product strategies, the PSD creates business plans to achieve sales and ROI targets, managing key products throughout their lifecycle with P&L accountability. This role enhances strategic and operational capabilities, leads cross-functional teams, and serves as an internal SME. The PSD collaborates with Sales, Marketing, Underwriting & Actuarial, Finance, Operations, Technology, and the PMO to ensure product success and alignment with company and customer objectives.
Job Responsibility:
Develop and execute comprehensive product strategies aligned with company objectives
Lead product innovation initiatives and enhancement programs
Create and implement competitive positioning strategies
Collaborate with the Actuarial team to develop and refine pricing strategies
Design and maintain product roadmaps for future evolution
Oversee and optimize the performance of the entire product portfolio
Monitor and drive product profitability metrics
Design and execute market research initiatives to gather customer insights
Manage the complete product lifecycle from conception to retirement
Lead benefit design and enhancement initiatives
Drive revenue growth for core business products
Develop and implement strategies to expand market share in existing segments
Identify and pursue new market opportunities
Enhance distribution channel effectiveness
Develop and execute competitive response strategies
Partner with the Actuarial department on pricing models and risk management
Collaborate with the Sales team to develop effective go-to-market strategies
Coordinate with Operations on product implementation
Guide the Marketing team on product positioning and messaging
Work with the Legal department to ensure regulatory compliance
Requirements:
10+ years of insurance industry experience
Minimum 5 years of product management leadership
Bachelor's degree required
MBA/MHA preferred
Comprehensive understanding of insurance markets and products
Strong preference for experience in dental or health plans, insurance regulatory processes, and direct-to-consumer strategies
Health insurance operations knowledge and project management experience preferred
Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
Preferred experience with analytical and business intelligence tools (Tableau, Power BI)
Familiarity with Artificial Intelligence tools (LLMs such as Claude, ChatGPT, and Google Gemini)
Nice to have:
Experience with Adobe Illustrator, Cloud Technologies, CRM, About Time, AB Testing, Brand Awareness, Budget Processes, Communication
What we offer:
Medical, vision, dental, and life and disability insurance
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