Senior Marketing Events and Campaign Specialist, Cox Enterprises

Senior Marketing Events and Campaign Specialist

Cox Enterprises

Location:

United States, Remote

Category:

-

Contract Type:

Employment contract

Salary:

Not provided

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Job Description:

RapidScale is seeking an Event & Campaign Specialist to assist with the setup, execution, and tracking of events and digital campaigns. This position is perfect for someone looking to grow their career in marketing operations, specifically in CRM management, event coordination, and campaign execution. The Event & Campaign Specialist will play a key role within our alliance partner organization in ensuring that campaigns are effectively managed within Salesforce and HubSpot, providing support to the marketing team in optimizing campaign performance and reporting.

Job Responsibility:

Salesforce and HubSpot Setup: Assist in setting up and managing digital campaigns, lead flows, and event-related activities within Salesforce and HubSpot, ensuring proper integration and tracking
Campaign Execution: Help support the execution of both digital and event-based campaigns, from initial setup through to post-campaign reporting
Data Management: Manage and organize event and campaign data (e.g., lead lists, attendee registrations) in Salesforce and HubSpot, ensuring accurate data flow and reporting
Reporting and Analysis: Track campaign performance across multiple channels using Salesforce and HubSpot, providing insights on key metrics such as engagement, conversion rates, and ROI
Event Coordination Support: Support event logistics, including the creation of event registration pages, managing post-event communications, and ensuring follow-up activities are completed
CRM Maintenance: Help maintain and update Salesforce and HubSpot CRM systems, ensuring data accuracy, consistency, and organization
Collaboration: Work closely with the marketing team and cross-functional departments to ensure campaigns are executed smoothly, with proper alignment across assets and messaging
Data Preparation for MBR/QBR: Assist with preparing data for Monthly and Quarterly Business Reviews (MBR/QBR), ensuring that performance data is accurate and aligned with the business goals

Requirements:

Experience managing events and campaigns for an SI/ISV/MSP
Bachelor’s degree in a related discipline and 4 years’ experience in a related field
The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience
or 8 years’ experience in a related field
Experience with marketing automation platforms, specifically Salesforce and HubSpot
Experience in digital marketing, CRM systems, and event management
Demonstrated organizational and time-management skills
Strong written and verbal communication skills
Proficiency in SFDC, Demandbase, On24, Hubspot, Highspot, etc.
Ability to work independently and collaboratively in a fast-paced environment

Nice to have:

Familiarity with Salesforce and HubSpot CRM tools (internships or relevant coursework/projects are a plus)
Basic knowledge of email marketing, lead nurturing, and reporting
Experience with event management platforms (e.g., Eventbrite) is a plus
Proficiency with Microsoft Office (Excel, PowerPoint, Word)

What we offer:

Generous compensation & bonus structure
Flexible time off policies
Amazing healthcare plans at low cost to you
Free access to Care.com
Funds to pay for classes, certifications or school
Free access to Calm + counseling for mental wellbeing

Additional Information:

Job Posted:

March 26, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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