Senior Performance Marketing Specialist, Randstad

Senior Performance Marketing Specialist

Randstad

Location:

Malaysia, Kuala Lumpur

Category:

-

Contract Type:

Not provided

Salary:

5000.00 - 10000.00 MYR / Month

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Job Description:

An exciting and forward-thinking transportation and mobility solutions provider is on the lookout for a talented Senior Performance Marketing Specialist to join their dynamic marketing team. This role will take ownership of performance-driven digital campaigns that deliver real results, focusing on paid advertising success, website optimization, and strategic marketing.

Job Responsibility:

Plan and execute paid digital advertising campaigns across platforms including Google, Facebook, TikTok, and more
Optimize landing pages, websites, and customer funnels to maximize conversion rates
Conduct regular SEO audits and ensure all web and blog content follows SEO best practices
Run A/B testing to continuously improve ad and landing page performance
Track and report on key performance metrics, including KPIs, ROAS, CPL, and conversion rates
Manage digital marketing budgets and ensure efficient and impactful spending
Keep up with the latest digital marketing trends, tools, and best practices
Collaborate with creative, content, and event teams to ensure campaign messaging is aligned and impactful

Requirements:

A Bachelor's Degree in Marketing, Communications, or a related field
3-5 years of hands-on experience in digital marketing or performance marketing roles
Proven experience in managing Google Ads, Facebook Ads, Google Analytics, and Google Tag Manager
Strong understanding of SEO/SEM and digital campaign optimization techniques
Highly analytical, data-driven, and results-focused mindset
Proficiency in CRM tools and campaign performance tracking software is a bonus
Independent, self-motivated team player with excellent problem-solving and organizational skills

Nice to have:

Proficiency in CRM tools and campaign performance tracking software

What we offer:

Growth opportunities
Great culture

Additional Information:

Job Posted:

March 31, 2025

Expiration:

May 23, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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