Senior Product Marketing Manager, Jira Enterprise Expansion, Atlassian

Senior Product Marketing Manager, Jira Enterprise Expansion

Atlassian

Location:

United States, San Francisco

Category:

-

Contract Type:

Employment contract

Salary:

Not provided

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Job Description:

You will oversee Jira's Enterprise buyer's journey and partner with our sales and marketing teams to improve the funnel to prove value to IT and business decision-makers and influencers. You will create the strategy, messaging, and content needed to win over new audiences and convince IT decision-makers to expand Jira usage across the business. This role is ideal for a customer-focused product marketer experienced at creating compelling marketing narratives, content, and go-to-market strategies looking to lead measurable impact!

Job Responsibility:

Help shape Jira's strategy for reaching, engaging, and winning over IT buyers and non-technical department leaders and influencers across the business
Drive the research and understanding of buying patterns and personas, and build corresponding strategies to engage different personas at each stage of the buyer's journey
Oversee the creation of compelling marketing collateral, including whitepapers, guides, case studies, blogs, videos, webinars, landing pages and more to support demand generation and pipeline acceleration
Partner with our marketing and analytics team to evaluate funnel health to propose and test improvements to existing marketing messages in a multi-channel strategies
Define and track key performance indicators (KPIs) to measure and report on effectiveness of go-to-market initiatives

Requirements:

5+ years of experience in enterprise Product Marketing and related marketing or sales role in B2B SaaS
Expert on high-touch enterprise marketing motions and buyer personas
Strong storyteller with an eye for good design who can simplify complex ideas into simple, compelling messages for different audiences
Demonstrated ability to manage multiple complex projects simultaneously
Cross-functional collaborator who builds relationships with senior stakeholders across from Sales, Marketing, and Product to deliver on a shared vision and goals
Ability to spot opportunities and translate customer needs and market demand into messaging, content, campaigns, and sales plays to help us meet business objectives

What we offer:

health coverage
paid volunteer days
wellness resources

Additional Information:

Job Posted:

March 19, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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