Senior Product Marketing Manager, UpGuard

Senior Product Marketing Manager

UpGuard

Location:

Australia, Sydney ▼

Melbourne

Hobart

Brisbane

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

As our Senior Product Marketing Manager, you will be pivotal in driving the evolution and growth of our Trust Exchange product. You’ll partner with our Product team to conduct deep market research to unearth customer insights and identify opportunities to delight our users. You will define product positioning and messaging, lead the planning and execution of product launches, and partner with our broader marketing team to activate campaigns for your product line.

Job Responsibility:

Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences

Requirements:

4+ years of product marketing experience in B2B SaaS product marketing
Familiar with working on early stage products and driving early customer discovery
A passion for connecting with customers and understanding pain points
Can hold your own in conversations with our Product and executive team
You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision making

Nice to have:

A strong grasp of cybersecurity
Familiarity with product-led go-to-market motions
Experience at a growth-stage tech company

What we offer:

Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing
WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard
$1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance
Generous Annual Leave/PTO allowances: time to recharge your batteries
18 weeks paid Parental Leave: irrespective of parenting role
Personal Leave allowance: this includes sick & carer’s leave
Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top spec hardware: all team members will be provided with top-spec laptops for their role
Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work

Additional Information:

Job Posted:

April 01, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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