Senior Specialist Cardiology Marketing, Baxter

Senior Specialist Cardiology Marketing

Baxter

Location:

United States, Skaneateles Falls

Category:

-

Contract Type:

Employment contract

Salary:

96000.00 - 132000.00 USD / Year

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Job Description:

At Baxter, you will join the Cardiology Marketing team responsible for designing and implementing marketing programs. This role involves working collaboratively with the sales team, analyzing market trends, preparing training materials, and supporting product launches to drive clinical and business adoption of diagnostic cardiology solutions.

Job Responsibility:

Serve as US market/business authority of stress, Holter monitoring, and long-term ECG solutions, implementing and supporting product, positioning, promotion, and pricing initiatives to maintain and grow the product category
Work closely with sales teams to drive customer product awareness and adoption
Develop sales training to enable field sales team to understand connected ECG workflows and help them articulate key clinical, economic, and financial benefits of our stress and Holter solutions
Collaborate with the sales team to prepare and deliver remote training and demonstrations to new and potential customers
Analyze market trends, share position, and competitive solutions
Conduct secondary research on products, customers and competitors, industry, product, and competitor development
generate data-based reports for decisions on product management
Build and implement product launch and go to market plans to support new product and feature releases including strategies to increase adoption and upgrade the installed base
Establish customer reference sites, evidence-based proof points, and testimonials of product value propositions
Partner with marketing communications team to develop communications materials, demand generation programs, and product support materials

Requirements:

Bachelor’s degree in marketing or related field
MBA preferred
2+ years experience in marketing, product management, Healthcare IT, or related field
Knowledge of cardiology and diagnostic workflows or Healthcare IT preferred
Outstanding verbal and written communication skills
Strong financial and analytical skills including Microsoft Office Excel
Excellent customer presentation skills and executive presence
Ability to take actions and implement effective solutions in a timely manner and lead multiple priorities while working cross functionally
Ability to travel up to 20-25%

Nice to have:

Knowledge of cardiology and diagnostic workflows
Healthcare IT expertise

What we offer:

Support for parents
Continuing education/professional development
Employee health & well-being benefits
Paid time off
2 days a year to volunteer
Medical and dental coverage that start on day one
Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
Financial and retirement benefits including the Employee Stock Purchase Plan (ESPP) and 401(k) Retirement Savings Plan (RSP)
Flexible Spending Accounts
Educational assistance programs
Paid holidays
Family and medical leaves of absence
Paid parental leave
Commuting benefits
Employee Discount Program
Employee Assistance Program (EAP)
Childcare benefits

Additional Information:

Job Posted:

March 20, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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