Sr. Exec/Assistant Manager, Marketing Communication, IKEA

Sr. Exec/Assistant Manager, Marketing Communication

IKEA

Location:

Malaysia, Kuala Lumpur

Category:

-

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers.

Job Responsibility:

To develop marketing strategies and overall Marcom plan with the consideration of partners, anchors, tenants while efficiently utilising the approved budget to achieve the following Marketing Objectives:- To reinforce brand identity and positioning with ATL, BTL and TTL strategies
To maintain strong market presence with increased Brand Awareness
To draw Shopper Footfall
To encourage Retail Sales
To highlight Retailers
To establish and maintain good network of contacts with tenants, government agencies, and tourism related bodies, charity/volunteer organizations, corporate organizations, etc for joint promotional and sponsorship opportunities and improve brand perception
Budgeting and forecasting operational expenditure & capital expenditure for Marcom
Enhancing the Customer Journey Mapping through events, decorations, wayfinding and shopper engagement experiences
Enhancing the Customer Experience through digital with content creation and curation via Digital and Social Media
Communicate to intra department as well as internal department for communication of relevant activities, so they can effectively use such information for their purpose
Effectively engage with other functional teams meanwhile developing business analysis and complex problem-solving skills
Drive marketing direction with marketing team competence effectively grow the business with regional support
To manage the PR aspect of a possible crisis

Requirements:

Diploma in Public Relations, Retail, Merchandising, Marketing, Communications, or any related field
Any related course or professional course attended
5 - 8 years of experience
Strong understanding of customer and marketing dynamics and requirements
Good understanding of current retails trends and practices, including digital strategies and tactics
Effective and eloquent communicator
Possesses good verbal and written proficiency in English, and a second language e.g. Chinese and / or Bahasa Malaysia
Demonstrated ability to increase productivity and continuously improve and adapt methods and approaches
Solve problems creatively and effectively and high levels of integrity and honesty
Creative as well as analytical
Experience in budgeting and forecasting, multitasking with ability prioritize and juggle multiple commitments and deadlines
Strong negotiator, a team player with excellent analytical skills and business acumen
A leader with capable mentoring skills, willingness to coach and develop team members
Ability to develop rapport with people from all levels and departments
Possess excellent presentation skills, ability to inspire action and drive towards a common goal

Nice to have:

Passionate about growing business and people together
Enjoy meeting customers and helping customers by providing effective solutions
Strong sense of achievement in change management
A desire for continuous improvement
A desire for keeping everything organised and structured

Additional Information:

Job Posted:

March 26, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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