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At Corelight, we believe that the best approach to cybersecurity risk starts with the network. Built on open-source innovations from Zeek, Suricata and YARA and refined through years of real-world use, Corelight transforms network footprints from physical, virtual and cloud networks into actionable insights. Our customers use these insights to speed incident response and proactively hunt for threats. We seek a Sr. Product Marketing Manager with a passion for cybersecurity to help Corelight position and scale demand for our NDR security products in a dynamic, fast growing market.
Job Responsibility:
Market Intelligence: Be an expert on our buyers, who they are, how they buy, and key decision criteria and channels to influence the buyers
Positioning and Messaging: Collaborate with the product management team to develop positioning and messaging to position and evangelize Corelight’s comprehensive detection strategy
Evangelism: Develop threat detection-related content for our sales and marketing that differentiates Corelight from our competition, and messaging that speaks to the pain points and challenges of our target personas including CISOs, SOC leaders, and security practitioners
Sales Enablement: Educate and engage our sales, account management, and customer success teams on new detection capabilities and industry trends
Field ad hoc content and support requests from the sales team
Content Development and Management: Develop and manage content to drive thought leadership and demand-gen including blogs, campaign assets, webinars etc. to drive awareness and influence buying decisions for our target decision makers
Support Analyst and Field Engagements: Support industry analyst outreach efforts and field events with the right collateral
Requirements:
5+ years product marketing experience
Prior cybersecurity industry experience is required
2-3 years experience in the threat intelligence domain is preferred
Experience building go-to-market strategies & assets that helped close F2000 accounts
Proven ability to understand and distill technical concepts into clear, compelling prose
You have a bias toward action and DIY
prior high-growth startup experience helps
You understand opportunity costs and can tactfully decline low ROI opportunities
Nice to have:
2-3 years experience in the threat intelligence domain is preferred
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