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Lead the development and execution of impactful trade marketing strategies for a leading global food brand in Japan. The role entails market planning, collaboration with cross-functional teams, management of trade spend, and mentoring a small team to achieve sustainable revenue growth in the Japanese market.
Job Responsibility:
Lead the development and execution of trade marketing strategies aligned with overall business objectives
Develop and manage promotional guidelines, ensuring maximum ROI
Analyze market trends, competitor activity, and customer insights to inform strategic decision-making
Collaborate with cross-functional teams (sales, marketing, finance) to achieve seamless execution of plans
Manage and mentor a small team, fostering a high-performance culture
Develop and maintain strong relationships with key accounts and distributors
Manage and optimize trade spending to maximize return on investment
Prepare regular sales reports and presentations for internal and external stakeholders
Requirements:
University degree in a related field (e.g., Business, Marketing)
Minimum 2 years of trade marketing experience in the FMCG industry in Japan, preferably in the food and beverage sector
Deep understanding of the Japanese retail landscape and distribution channels
Strong analytical and problem-solving skills, with experience in data analysis and forecasting
Proven ability to develop and execute successful trade marketing campaigns
Excellent communication and presentation skills in both Japanese and English
Strong leadership and team management skills
Proficiency in Microsoft Office Suite (Excel, PowerPoint)
Experience with budget management and ROI analysis
Strategic thinking and ability to adapt to a changing market environment
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