Web Analytics Specialist, Robert Half

Web Analytics Specialist

Robert Half

Location:

United States, Charlotte, NC

Category:

IT - Software Development

Contract Type:

Not provided

Salary:

Not provided

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Job Description:

We are seeking a detail-oriented and proactive Digital Marketing Analyst to join our dynamic marketing team. The ideal candidate will have hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), along with a drive to uncover actionable insights that optimize digital marketing performance. In this role, you will work with cross-functional teams to monitor, analyze, and report on campaign performance, supporting data-driven decision-making and helping shape the digital marketing strategy.

Job Responsibility:

Monitor and analyze digital marketing performance metrics, leveraging GA4 and GTM to track web traffic, user behavior, and campaign success
Proactively identify opportunities for optimization and improvement based on data insights, driving continuous performance improvements
Collaborate with marketing and other internal teams to design, implement, and track digital campaigns, ensuring accurate and effective data tracking
Analyze website and campaign data to generate actionable insights and provide recommendations for future digital strategies
Develop and maintain interactive dashboards and reports, utilizing tools like Tableau or Power BI to present key performance indicators (KPIs) and performance trends to stakeholders

Requirements:

Bachelor’s degree in Marketing, Data Analytics, or a related field (or equivalent work experience)
Proven experience in a digital marketing analytics role, with expertise in GA4 and GTM
Strong data analysis and reporting skills, with the ability to translate data into actionable insights
Experience with data visualization tools such as Tableau or Power BI is a plus
Knowledge of SEO, PPC, and social media analytics is a plus

Nice to have:

Experience with data visualization tools such as Tableau or Power BI
Knowledge of SEO, PPC, and social media analytics

What we offer:

Medical, vision, dental, and life and disability insurance
Eligibility to enroll in company 401(k) plan

Additional Information:

Job Posted:

March 20, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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